Lazarus Naturals Email Marketing Redesign
Redesigned Lazarus Naturals’ email marketing by building a flexible, modular template system that reduced design turnaround time by 30% while elevating brand consistency. Starting with structural wireframes to optimize visual hierarchy and mobile conversion, I established a dynamic framework of typography, photography, and modular layouts under the visual guidance of our Creative Director. Partnering closely with copywriting to test and determine optimal copy length, we created a scalable design system that allowed the team to launch distinct, high-performing campaigns quickly and effortlessly.